“The mystery of human existence lies not in just staying alive, but in finding something to live for.” ― Fyodor Dostoyevsky, The Brothers Karamazov

The consumerisation of ideology is embodied by this quote.

The post-modern is a bizarre place to live; where the adoption of ideologies like Christianity or new age religion or anarchism/leftism (etc etc etc) is an extension of the impulse to consume.

Maybe this just proves that consumerisation just illuminates our preexisting relationship with physical and mental objects to mystify our essential existential qualms. To be fair, ideological objects where what we were rich in before industrialisation, so the modern consumer relationship to objects can be related to the european consumption of the ideology of Christianity before the modern period.